Cited: Business Wire
A new educational website has launched that will help virtual meeting adoption and diehard travel professionals through it. These findings and more were announced today by American Express Business Travel who, in collaboration with the Institute of Travel and Meetings (ITM), conducted surveys of travel managers and business travelers. The survey indicated seasoned travelers were eager and interested in the use of virtual connection methods just as their younger counterparts. All participants admitted that there was a crucial need for face-to-face meetings in business. The use of technology involving mobile devices and social communities was also explored as to their influences in the corporate environment.
The study reviews how these technologies play two very distinct compelling, yet contrasting, roles in business today:
1. An Alternative to Travel: Communication tools such as video-conferencing and telepresence can mitigate the need for some corporate travel.
2. An Enabler of Travel: Communication tools such as mobile devices can enhance productivity while on the road and in virtual office situations.
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The survey and focus group research is compiled with detailed analysis of implications in a new report entitled “Changing the Game: The Impact of New Technologies on Business Travel.” Both travel managers and travelers surveyed agreed that new technology-based communication methods are now the norm for the majority of internal meetings — particularly those that occur regularly. However, only 22% of travelers say video conferencing allows them to influence, negotiate and maintain relationships required to conduct revenue generating and client facing activity.
“Companies are focused on achieving peak employee productivity by using technology to reduce costs as new options to support a managed travel program, but also to connect people on the road more effectively when they are conducting revenue generating activities,” said Christa Degnan Manning, research director, eXpert Insights, American Express Business Travel. “Advancements in video technologies, mobile devices, and social media solutions are enhancing collaboration and relationship building through more seamless communication, but the survey showed that they are not replacing business travel to the extent that many predicted.”
Manning added: “Interestingly, our findings also debunk the notion that generation Y is leading the charge in new technology usage, finding that technology adoption is not age specific. The study showed that travelers are willing and ready to use whatever tools and methods meet their personal and corporate objectives regardless of their time or level spent in corporate life.”
Current Technology — Alternative or Enabler
More respondents indicated willingness to adopt new ways of communicating in order to reduce some travel, and also to enhance productivity and efficiency while on the road. Further, 90% of respondents believe North America and Western Europe are leading the way with adoption of webcasts, telepresence, and video-conferencing.
The research shows variation when it comes to how, when and why to use it:
- 34% of travelers and 27% of buyers believe productivity was a key component in the decision-making process to offer technology alternatives to travel over the past three years
- 48% of travelers say ROI from face-to-face is significantly higher than conducting a meeting via alternative methods
- 59% of travelers are offered options for internal meetings, as buyers aim to help employees stay within policy and achieve business objectives
- 63% of buyers cite cost reduction as the number one reason to adopt new technology within business travel over the past three years, and 32% of travelers say continued cost reduction to bottom line will have the biggest impact over the next three years
Continued in “New Technology for Business Travelers Part 2”
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My Take: I believe that anything that can bring down the cost of products is a good thing. One of those things is good network security software for business computer systems. Businesses need good intrusion detection software to make their business running smoothly. As long as their business is running smoothly then they can travel more efficiently.
Another thing is to have a good cell phone on hand with good service that doesn’t lose signal every time turns around. In fact, it would be a lot cheaper if businesses used no contract cell phones. In fact, you can get used AT&T Smart phones at good prices online. If your employees use iPhones, you can get iPhone repair over the Internet as well at good prices.
That leaves the iPad for last. An iPad can help lower costs because your employees can carry it with them with everything they need to do their job outside the office. You can also get iPod repair services over the Internet as well. In fact, the Internet has become a miraculous avenue for businesses to save money.
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